A watch you’ll be proud of at a price that delights

We’ve spent 5 years and built thousands of watches, and this is the result. A high spec but incredibly affordable watch, direct to you.

What's The Deal?

We find and partner with the best suppliers around the world Thousands of miles travelled finding the best partners and suppliers for movements, straps, bracelets and everything else we need to make world class watches.  

We sell our watches at incredible prices No vast margins, no celebrity endorsements or brand partnerships. Just great watches at fair prices.  

You save thousands of dollars And build a collection of watches to be proud of  

Order With Confidence

Money back guarentee You can return any watch you buy from us for a full refund within 30 days of it being dispatched, as long as it’s still “as-new”.  

2 year warranty We make watches we’re proud of, and we stand behind them. Every watch has a transferable 2 year warranty covering it against any manufacturing defects  

Worldwide service centres If, on a rare occasion, you have an issue with your watch, we’ll have a partner ready to handle any issues for you. Our partner network is established on multiple continents and is growing all the time.  

Launching February 4th from £169, it'll go fast! Make sure you're registered or you'll miss out...


Reviews of previous models our team has made

From watch fanatics through to people that just like a bargain, customers love our watches

Not only is the design unique well thought out; the build quality is sensational.  

- Watch It All About 

All said, this is a winner, and a big one at that... Get this bargain as soon as you can.  

- Microbrand Watch World

It's hard to find a watch in this price range of such an outstanding quality. This is a truly great watch.  

- WristRockers 

Absolutely love this watch. Well made and very light and excellent. Service was fantastic.

-- Verified customer review

“They’ve walked this line very well, keeping costs low and the standard high. Does it wear as well as many products you’d expect to pay the better part of $1,000 for? Absolutely.”

- ABlogToWatch

Perfect size and perfect finish—you can really tell that they designed this watch to be worn daily in terms of comfort, reliability, and style. Great communication and customer service as well! I’ll be on the hook for their new production!

- Verified customer review

It’s a bright glowing sign trumpeting its own uniqueness, quality and attention to detail. It’s it’s own thing. It’s a good thing. It’s a well made thing and it’s something you’re gonna like on your wrist.

- WatchRoundup

Make sure you're registered, early pricing will go FAST!

Let's talk details

Case: 40mm diameter, 47mm lug-to-lug, 13.2mm thick. Made from industry standard 316L stainless steel in a choice of brushed & polished or matte black finish

 Bezel: 120-click uni-directinal bezel with lumed stainless steel insert

Strap: Ships with a strap made from genuine American Horween leather. At checkout you can optionally add on any of our FKM rubber, stainless steel or elastic straps

Movement: Seiko NH35 automatic movement with date at 3-position

Lume: Blue-glowing Swiss made Super-LumiNova

Crystal: Sapphire with internal anti-reflective coating

Colours 1: Black dial, black bezel insert, brushed & polished silver case 2: Blue dial, blue bezel insert, brushed & polished silver case 3: White dial, brushed bezel insert, brushed & polished silver case 4: Black dial, black bezel insert, matte black case 

Price: Around £169+VAT (VAT is only chargable to UK and EU customers)

Availability: Launches February 11 at 16:30 GMT. Check your local time at http://bit.ly/phantom-launch-time

Phantom Watch Co

Phantom Watch Co is a UK based company. While the Caleuche is our first model under this brand, our team own and run other sucessful watch businesses and have designed, made and shipped thousands of watches over the last 4 years.

So why start Phantom if we have existing, sucessful brands? Good question!

We are often contacted by people interested in independant watches but worried about dropping £600 on a watch from a company they've no experience of. That makes sense, it's a lot of money. So we've built Phantom to be an entry point. By hugely reducing the number of options we offer, we can reduce the price while still making a great watch. Our hope is that you buy the Phantom, love it, and in the future if you're after another watch you consider our brands. But if you're a one-watch person that's fine too, look after your Phantom and it could last decades!


Make sure you're registered for the Caleuche launch, early pricing will go FAST!